Chip Kidd: GO: A Kidd's Guide to Graphic Design

GO: A Kidd's Guide to Graphic Design



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Author: Chip Kidd
Number of Pages: 120 pages
Published Date: 08 Oct 2013
Publisher: Workman Publishing
Publication Country: New York, United States
Language: English
ISBN: 9780761172192
Download Link: Click Here
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'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.